Having started working with them as a creative consultant and part of creatively building the brand from scratch with a distinctive visual style.
My full time role at Elanred was to re-brand the store in stages, starting with the brand’s logo, social media presence and visual identity, further expanding to their website design, creative campaigns and brand voice. Overseeing and expanding the brand’s presence with online and offline properties such a RED Line, an online magazine RED EDIT and an event RED SUMMER – part pop-up, party summer party.

I was also responsible for curating bi-monthly closet store merchandise that would be showcased on the website, directing and creating unique visual aesthetic and making creative decisions and strategies for the brand.