R O S O

I began my career in fashion – working behind the scenes to build brands, design collections, and tell stories through product and image. That foundation shaped my visual instinct and creative direction.

Over time, I moved into content production, where I developed a deeper love for storytelling and a growing curiosity about how and why things work – and how to improve them. As digital experiences became central to how people interact with brands, I transitioned into UX/UI and visual design, where I now focus my work.

My approach sits at the intersection of fashion, media, and design – combining visual storytelling with user-centered thinking to create thoughtful, engaging digital experiences.

EDUCATION & CREATIVE DEVELOPMENT
I studied Graphic Design and UI/UX Design at CalArts, and UX Design through the Google UX Program. I’m also a certified Adobe Graphic Designer.

Most recently, I completed the AI in Design program at Pratt Institute, where I explored how AI can expand creative workflows – from research and concept development to production.

This experience strengthened my ability to build more adaptive, intelligent design systems while maintaining a strong human-centered perspective.

Through this work, I’ve learned how to integrate AI seamlessly into my process, using it not just as a tool for output, but as part of a broader creative system that supports faster thinking, deeper exploration, and more innovative solutions across design, business, and storytelling.

EXPERIENCE
While I’m early in my formal ux design career, my experience spans freelance, in-house, and independent projects, including work with small brands and my own studio practice.

These experiences have allowed me to develop a multidisciplinary approach — blending creative direction, visual design, and UX thinking across different types of projects.

I’m currently developing two personal ventures:
ROSO — a design studio focused on culturally relevant, visually intelligent brand and digital experiences
REKANA — a fashion retail concept rooted in storytelling, identity, and modern style

I’m also actively seeking full-time design roles, creative collaborations, and opportunities to contribute to meaningful projects.
I bring a fashion-trained eye, a background in media and storytelling, and a growing expertise in AI-powered design — with a focus on creating work that is both visually compelling and strategically grounded.Rooted in fashion, shaped by media, executed through design, and expanded with AI.