AMARELIS LOGO DESIGN
Amarelis Atelier was created to celebrate women through timeless craftsmanship inspired by nature. The brand identity draws from the elegance of the amaryllis flower, balancing organic movement with refined minimalism to create a mark that feels luxurious, feminine, and enduring.
CHALLENGE
Existing fashion brands in the market leaned heavily toward either fast fashion or ultra-luxury. Amarelis needed a visual identity that balanced premium aesthetics with accessibility while remaining memorable across digital and physical touch points.
SOLUTION
Developed a timeless wordmark
Created flexible monogram
Established typography hierarchy
Built color system
Designed responsive website
Created consistent imagery direction
| Industry | Fashion |
|---|---|
| Services | Brand Identity, Art Direction, Website Design |
| Role | Lead Designer |
| Duration | 6 Weeks |
| Deliverables | Logo, Identity, Website, Social Assets |
LOGO APPLICATION
Client:
Stairways Brooklyn Ltd
Year:
2018
Job:
Painting
DESIGN HIGHLIGHTS
OUTCOME
The final identity established a flexible branding system that could grow with the business across print, digital, packaging, and environmental applications.
TOOLS I USED
Illustrator
Photoshop
Figma
InDesign
After Effects
AI Assisted;
Midjourney
ChatGPT
