Logo Designer • Creative Director • Brand Systems
ELAN RED
Evolving an Existing Identity Into a Brand Ecosystem
I helped reposition a local retail brand into a multi-platform lifestyle brand ecosystem
SCOPE
NEW REDS
Brand Identity • Creative Direction • Event Branding • Editorial Design • Visual Systems
Key Insight
ELAN RED was evolving beyond a traditional retail store into a broader creative and lifestyle brand. The existing identity lacked flexibility across new ventures including events, editorial experiences, and branded activations.
Challenge
The challenge was to create a modern, recognizable visual system that could scale across multiple touchpoints while remaining approachable, fashion-forward, and culturally relevant.
STORY
Before
A one-stop unisex concept store and retail hub for discovering emerging fashion designers, local artisans and lifestyle brands from across Nigeria.
The brand had an established visual presence but lacked a cohesive system capable of supporting expansion into new ventures and experiences.
Creative Direction
Moodboard
Rather than completely replacing the existing identity, the approach focused on evolving recognizable brand elements into a cleaner and more scalable visual system.
The redesign preserved the brand’s bold red-and-black visual language while introducing:
- refined typography
- stronger hierarchy
- improved flexibility
- modular extensions for future ventures
The result was a system capable of supporting retail, editorial, and experiential applications while maintaining familiarity with the original audience.
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My Big Idea
Powerful Admin Panel
After
A refined identity system was developed to preserve brand familiarity while creating a more scalable and modern foundation for editorial, retail, experiential, and sub-brand applications.
Campaign System
Powerful Admin Panel
How AI Shaped My Process
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For the People
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CLIENT:
Brooklyn
DATE:
October 26, 2016
PROJECT:
PROJECT: