AMARELIS LOGO DESIGN
Amarelis Atelier was created to celebrate women through timeless craftsmanship inspired by nature. The identity draws from the elegance of the amaryllis flower, balancing organic movement with refined minimalism to create a mark that feels luxurious, feminine, and enduring.
CHALLENGE
Create a premium identity that feels contemporary while remaining deeply connected to craftsmanship and nature. The logo needed to work equally well on garments, packaging, digital platforms, and editorial campaigns.
SOLUTION
I developed a refined typographic system paired with a minimalist monogram that could scale from garment labels to large-format campaigns. The visual language focused on simplicity, longevity, and versatility rather than trend-driven aesthetics.
LOGO SYSTEM
LOGO APPLICATION
Client:
Stairways Brooklyn Ltd
Year:
2018
Job:
Painting
DESIGN HIGHLIGHTS
OUTCOME
The final identity established a flexible branding system that could grow with the business across print, digital, packaging, and environmental applications.
TOOLS I USED
Illustrator
Photoshop
Figma
InDesign
After Effects
AI Assisted;
Midjourney
ChatGPT
