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SCOUTING LOCATIONS | MA SCARF
10.22.2016
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EMMY KASBIT SKORT SUIT
10.22.2016

WHAT IS M | RENAISSANCE


The ‘What is M’ launch party hit the Lagos social scene like BOOM! And by boom I mean, the invitation was a cardboard puzzle for her receiver to put together to find out what M was, and where ‘M’ will be unveiled?

Sheifunmi Nomia had called me a day before to invite me for a party he was part of. As a media friend, he strongly advised I don’t miss it for anything, even though he wasn’t going to tell me what M was or where this party will be. There was going to be a pre-cocktails media meet-and-greet with their brand ambassadors at the Scarlet Lodge Hotel in Victoria Island, before taking us to the main event. He promised to send my invitation to our office the next day and he did.

After beating around the bush with the puzzle and questioning what is was for about 30 minutes, my puzzle was solved. It was a boombox! You see, I told you BOOM! Still no sight of the venue, I must agree they got me here though. I wasn’t missing this party for anything.

I wore Renaissance Gh’s shirt I got from their Renaissance Army on my last trip to Accra for SPICE Lookbook production with Ghanaian designers. And since it looked like M is all about the music (the boombox), a pair of sneakers should definitely fit it in appropriately.

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At the media meet-and-greet with their ambassadors, we found out M is for Miller (a US based beer brand) launching in Lagos. What a way to enter the market right?

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Photography: Ebenezer_Dada

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