Pop-up events having become popular over the last few years, starting with big-name brands to local artists, shoe makers, beauty enthusiasts and fashion designers looking to build their following and be happy breaking even.
Traditionally they involve utilising empty shops or other buildings or spaces, for sales, art exhibitions, restuarants or performances, and can last for a few hours, a few weeks and in some cases have become permanent fixtures due to their popularity to connect with customers, sell more, build brand awareness, easily enter a new market and launch new products.
Ever wondered what a pop-up means, the benefits of hosting one, and how you too can put together a successful pop-up party for your small business? Watch my two-part series on how to throw a successful pop-event and a checklist of all you will need.
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Feel free to send me questions, topic requests and what you would like to see more of.
The SO Series
A series mainly focused on empowering the business sense of aspiring and emerging creative entrepreneurs on how they can get involved, explore different self-empowering ways, start and build a profitable career in the fashion industry.
The series covers the business of fashion, personal and public branding, image and wardrobe management, the media industry, style tips and inspirations on how to re-rock familiar trends, develop your own sense of style, critical analysis of red carpet looks and fashion campaigns – from a critical point of view; not just what SO likes, but how and why it works from a brand-to-consumer stand point.
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CLICK TO VIEW PHOTOS FROM ELANRED SUMMER 2017 POP-UP