This week on #theSOseries Fashion Entrepreneur, Bidemi Adedeji (@TheStyle_Train) joins me to break down the glaring dos’ and donts’ when shooting a lookbook for a collection, tips on styling choices, and the direction of the overall concept of a lookbook production, whilst we review @Lakopue maiden collection “The Atelier” lookbook.
WHAT ARE LOOKBOOKS?
They are powerful tools designers and brands use to layout out their inspiration, label’s influences, theme and vision for a particular collection to the press, potential buyers and their customers.
WANT TO PLAN YOUR OWN LOOKBOOK SHOOT? REMEMBER, YOU WOULD NEED THIS 5 THINGS
3. Team – Photographer, Hair, Makeup, Creative Director, Stylist, Model
5. Set design/Backdrops
6. Call Sheet